Infiniti Middle East sponsors Cirque du Soleil in Dubai
MARCH 2009 – Inspiration. It’s what sets automobile manufacturers apart from automotive marques, separating those who simply build cars from those who breathe life into them. It’s what you recognize when driving goes from functional to fulfilling; when performance moves from technical pursuit to human endeavor. Striking the perfect balance between performance and humanity is the quest underlying the character of Infiniti...
Full ArticleGallerycommon/contentWindow.swfInfiniti Middle East sponsors Cirque du Soleil in Dubai
MARCH 2009 – Inspiration. It’s what sets automobile manufacturers apart from automotive marques, separating those who simply build cars from those who breathe life into them. It’s what you recognize when driving goes from functional to fulfilling; when performance moves from technical pursuit to human endeavor. Striking the perfect balance between performance and humanity is the quest underlying the character of Infiniti. In March 2009, with the sponsorship of Cirque du Soleil in Dubai, the character of the Middle East found its counterpart.
“At Infiniti we speak of the balance between performance and soul that is intrinsic in all Infiniti vehicles and the immediate connection to Cirque du Soleil’s outstanding creative talent is obvious”, says Infiniti Middle East General Manager, Abhijeet Pandit. “We now underscore the Infiniti logo with our brand tagline, ‘Inspired Performance’ which speaks volumes about Infiniti’s synergy with Cirque du Soleil.”
The resonance with Cirque du Soleil is undeniable - just as Infiniti vehicles elicit an emotional response in those who drive them, so Cirque du Soleil surprises and delights all who witness its transcendent spectacles. The harmony of Infiniti Middle East and Cirque du Soleil was on display at “Alegria”, from March 5th through April 5th in Dubai.
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