Infiniti Essence: The Magnification of “Inspired Performance”
INSPIRED PERFORMANCE. This single statement represents the cornerstone of the Infiniti brand. It encompasses more than design and power; more than creativity and aesthetic. In many ways, it is a promise, one that finds fulfillment in every Infiniti automobile. Now, with the unveiling of Essence at the 79th International Motor Show of Geneva, Infiniti not only fulfills the promise again, but actually evolves its meaning...
Full ArticleGalleryVideocommon/contentWindow.swfInfiniti Essence: The Magnification of "Inspired Performance"
INSPIRED PERFORMANCE. This single statement represents the cornerstone of the Infiniti brand. It encompasses more than design and power; more than creativity and aesthetic. In many ways, it is a promise, one that finds fulfillment in every Infiniti automobile. Now, with the unveiling of Essence at the 79th International Motor Show of Geneva, Infiniti not only fulfills the promise again, but actually evolves its meaning, taking brand and car to the extreme in the pursuit of absolute driver satisfaction.
The Essence concept embodies Infiniti's core values as an inspiration for the future, showcasing many of the technologies and design cues that will distinguish Infiniti production cars yet to come. Simultaneously, it is an authentic manifestation of Infiniti's guiding principle of "Inspired Performance" this time in the super-performance, super-luxury coupe market... "Essence is a brand icon," says Francois Bancon General Manager Advanced Product Planning, "It is driven more by a conceptual approach than by any design execution. It is not just an object. It isn't a teaser for a new model. It is solely dedicated to Infiniti brand promotion, to demonstrate and advocate the Infiniti unique values."
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