Infiniti G: Anniversary Vehicle Revealed at Canadian Art Gala
TO COMMEMORATE INFINITI’S 20TH ANNIVERSARY, Infiniti Canada made a huge splash by revealing the Infiniti G37 Anniversary Art Project Vehicle, designed and hand-painted by Heidi Taillefer. This gorgeous car was revealed at the Canadian Art Gallery Hop gala in Toronto.
Full ArticleGalleryVideocommon/contentWindow.swfInfiniti G: Anniversary Vehicle Revealed at Canadian Art Gala
TO COMMEMORATE INFINITI’S 20TH ANNIVERSARY, Infiniti Canada made a huge splash by revealing the Infiniti G37 Anniversary Art Project Vehicle, designed and hand-painted by Heidi Taillefer. This gorgeous car was revealed at the Canadian Art Gallery Hop gala in Toronto.
“Celebrating 20 years of Infiniti is an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate this occasion,” said Wendy Durward, Director of Infiniti Canada. “The intricate, beautiful design is an expression of Infiniti’s commitment to Inspired Performance in everything we do.”
For partnership and inspiration, Infiniti turned to Cirque du Soleil, which is celebrating its 25th anniversary this year and was also present at the unveiling.
Heidi Taillefer was one of several artists asked to submit a design concept for the car’s exterior. The only condition was that the car had to remain safe and driveable so it could be auctioned for charity. The jury selected Heidi’s inspired design – named “Ligozzi” – and she thereafter spent several weeks painting the vehicle.
“I was very excited to be asked to participate in this project and using the G Coupe as a canvas has been an amazing challenge,” said Taillefer. “With Cirque as inspiration, there was a freedom to explore unique, juxtaposing influences for the design. I’m very proud of how my design looks on the actual vehicle, and I think it’s an incredible tribute to the anniversary of both Infiniti and Cirque du Soleil.”
Infiniti lovers will have a chance to come out and see Heidi’s incredible work for themselves, as the Anniversary Vehicle will be on tour at various Cirque du Soleil shows and other events over the coming months. For more information please visit www.infiniti.ca.
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