Reading Gets Inspired
THE UK’S FIRST INFINITI CENTRE opened its elegant glass doors for the first time on September 12th. Infiniti selected Reading, hi-tech hub and commercial capital of the Thames Valley, as the town where drivers will finally get to experience Infiniti first-hand after a 20-year wait.
Full ArticleGallerycommon/contentWindow.swfReading Gets Inspired
THE UK’S FIRST INFINITI CENTRE opened its elegant glass doors for the first time on September 12th. Infiniti selected Reading, hi-tech hub and commercial capital of the Thames Valley, as the town where drivers will finally get to experience Infiniti first-hand after a 20-year wait.
Like other Infiniti Centres, the Reading location turns the traditional car showroom on its head. Thanks to its location, architecture, facilities and hand-picked staff, the Infiniti Centre Reading has more in common with a luxury shop than a car showroom. Its welcoming ambience and comfortable furnishings emulate the lobby of a boutique hotel – providing the ideal introduction to the stress-free world of Infiniti ownership.
The Reading Centre offers the UK the first taste of Infiniti’s passion for contemporary design, craftsmanship and advanced technology. An open, airy feel, sophisticated colors and natural materials provide a striking backdrop for the cars. Interactive computers and high-definition flat screens go hand-in-hand with bespoke leather furniture and specially commissioned paintings.
The Infiniti Centre Reading is just one of many such showrooms to be established in key locations throughout the UK over the next months, bringing Infiniti cars to within the reach of drivers across the country.
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