The story of Infiniti begins with the formation of a top-secret
task force within Nissan. Its mission: to create a new performance
luxury brand to compete with the big U.S. and European luxury
brands in the American market. Our expansive vision embraces
a new luxury automobile ethic that includes not just
vehicles, but the entire purchase and ownership process.
The new division is given a name - 'Infiniti'. The fresh spelling,
with four “i”s, and the badge with its two central lines leading
off into an infinite point on the horizon, symbolized this new
luxury performance brand’s desire to be always looking
forward – to new horizons, to infinity.
The Infiniti Division launches with 51 dealers in the U.S. selling vehicles for the first time. Two models are on sale: the breakthrough Infiniti Q45® performance luxury sedan, and the driver-oriented M30 performance luxury coupe. With these two models, and the Infiniti Total
Ownership Experience, Infiniti quickly gained
recognition as an industry leader
in customer satisfaction.
Infiniti launches the "Infiniti Owners Club", an addition to the Total Ownership Experience®.
Laser technology helps you automatically maintain your distance to the car ahead. Always a leader in intelligent engineering that helps you respond to the environment around you, Infiniti was among the first to use a laser-based digital rangefinder to detect vehicles ahead and help maintain your selected following distance.
Revealing a new perspective by showing what's behind while you reverse. Infiniti helps enhance drivers’ convenience while backing up by bringing the view behind the vehicle to the vehicle’s in-dash color LCD screen.
An innovation, which knows your voice, and responds to your needs. Paving the way in responding personally to you, this feature was one of the first to allow drivers to control audio, climate and even navigation settings with only your voice.
The G35 Sport Sedan and Sport Coupe are named Car and Driver's "Ten Best Cars".
Infiniti CV sales top 100,000 units for the first time in history. With 119,000 sales in 2003, an increase of 35% over 2002, Infiniti is the fastest growing luxury brand in the U.S.
Intelligent enough to help warn you if you drift out of your lane. The Infiniti FX was the first automobile equipped with this intelligent active technology. A discreet camera near the rearview mirror helps keep track of the distance between vehicles and the divider lines. If it detects you leaving your lane without signaling, it warns you to help ensure you stay in your travel lane.
See a virtual 360˚ parking environment. The world's first Around View® Monitor delivers advanced, yet intuitive, technology helping to make parking your vehicle easier. Four cameras positioned around the vehicle give you an above-view, virtual 360˚ view on your display. The perfect combination of innovation and ease-of-use, the Around View® Monitor is a visual tool that delivers peace of mind, by allowing you to gauge the space around you.
Senses lane drift to help get your vehicle back on track. As the first company to equip its vehicles with a Lane Departure Prevention (LDP) system, Infiniti delivers technology that looks ahead. LDP watches for drift between lanes while driving and automatically compensates to help you ease your car back into the lane of travel. When turned on, the sensors above the rearview mirror gauge distance from the lane markers. LDP lightly taps selected brakes when necessary to help you ease your car back into the proper lane. But you never give up control. It's a safety feature, not an override.
An industry first innovation that helps you detect and avoid vehicles in the blind spot area. The world’s first Blind Spot Intervention™ system uses sensors to help alert you to a vehicle detected in your blind spot and helps you avoid it. First, a visual warning appears if another vehicle enters your blind spot in an adjacent lane. Then, an audible warning will sound if you begin moving towards the occupied lane, and the system will apply opposite-side brakes to help you guide your vehicle back to the center of your current driving lane.
Infiniti’s world-first Hydraulic Body Motion Control system helps bring sedan-like handling to SUV power and size. It monitors cornering force and distributes variable pressure to either the outer or inner suspension for a more even stance. The result is one you’ll feel with minimized body lean and a smoother ride at all speeds.
For the 2011 Formula One season, Infiniti partners with the reigning Formula One Champions, Red Bull Racing, to investigate future technological collaborations.
Back-Up Collision Intervention is a world's-first technology that intelligently senses what the driver may miss, to help protect from a potential collision when backing up. When in reverse, the system detects crossing traffic as well as large stationary objects behind you. When an approaching vehicle is detected you will hear an audible alert and see a flashing light indicating its oncoming direction. The brakes will then automatically engage to help avoid a collision. Back-Up Collision Intervention. Another world's-first technology from Infiniti that helps you get on your way safely.
There are more than 30 ways to dial-in the driving dynamics of your Q50. Direct Adaptive Steering™ –
a world’s first technology – gives you an unprecedented level of customization by using electronics and next-generation digital systems to streamline the steering mechanism. Not only can it make driving more relaxing by filtering out unwanted vibration you feel in the steering wheel, it allows you to tailor the steering sharpness to get precisely the response you desire.