Commemorating 30 years of INFINITIINFINITI X Spaceport
Thirty years is a milestone. That’s a long time to spend doing just about anything — but when you’ve spent the last three decades continuously innovating and constantly working to push the luxury automotive industry forward? Now that’s something really worth celebrating.
30 years forward
Back when the company was founded, we made waves in the automotive world with the debut of the INFINITI Q45. To mark the occasion, we spent the days leading up to our 30th anniversary out in the New Mexican desert at Spaceport America, celebrating three decades of revolutionary world-first technologies and all the electric excitement that our future holds in store.
Warm welcome, new faces
Front and center at Spaceport stood the INFINITI Promenade, welcoming guests toward our Future Hub experience. Lining this walkway stood the new 2020 INFINITI line-up.
Ride and drive
What’s a birthday party without a little fun? We turned Spaceport into a luxury-performance playground to celebrate three decades of INFINITI, scattering ride-and-drive experiences across 18,000 acres of tarmac, desert and dirt. It was every bit as amazingas it sounds.
One-on-one in the Q60
What better way to get the inside track on INFINITI than by hopping into a 2020 Q60 RED SPORT 400 with INFINITI Americas Group Vice President, Jeff Pope, and putting the pedal to the floor? That’s just what we did at Spaceport America, and the result is an exciting look behind the curtain at what luxury, performance and innovation means to one of the leading minds behind the company.
“We want luxury to be something our drivers use every day. It’s who we are, it’s who want to be and it’s who we’re always going to be.”
JEFF POPE, VICE PRESIDENT, INFINITI AMERICAS GROUP
A brand-new INFINITI
We had an extra surprise on-hand at Spaceport: a sneak peek at the upcoming QX55.