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    QX80
    QX80
    Explore our visionary 8-seater luxury SUV.
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    QX60
    Our Most Versatile Three-Row SUV
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    QX55
    Our Provocative Crossover Coupe
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    QX50
    QX50
    Our Most Advanced Compact SUV
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    Q50
    Our Head-Turning Sports Sedan
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INFINITI Brand
Overview INFINITI IQ Technologies History Design The Logo Story Multisensory Experience
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INFINITI Brand

What Drives Us

Since we began, we’ve dared to be different and done things in our own way. We create vehicles for people with a similar mindset, who enjoy standing out from the crowd.
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Our Mission
Our Promise
History
Technology
Design
Customer Service
INFINITI cars mission video
Our mission is to create better automotive experiences by challenging convention. Our innovative and distinctive approach to design, technology and luxury, means our vehicles don’t follow trends, they create them. If you want to stand out from the crowd and express your individuality, we’re here for you.

Our mission is to create better automotive experiences by challenging convention. Our innovative and distinctive approach to design, technology and luxury, means our vehicles don’t follow trends, they create them. If you want to stand out from the crowd and express your individuality, we’re here for you.

Our Promise With
Every INFINITI

We promise pioneering technology that anticipates your needs and keeps you safe at every turn. We promise stand-out designs that become tomorrow’s icons. We promise to continuously establish new benchmarks of automotive luxury. And lastly, we promise to look after you, so you feel honoured and valued.
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Interior view of INFINITI QX80 dashboard
Latest Technology
14.3-inch infotainment screens in the QX80.
Side view of red INFINITI QX55
Stand-Out Design
The provocative exterior of the QX55.
Interior view of INFINITI QX60 quilted aniline leather seats
Heightened Luxury
Quilted aniline leather seats in the QX60.
Front view of INFINITI QX50 activating Intelligent Cruise Control
Pioneering Safety
Intelligent Cruise Control in the QX50.
Window view of INFINITI car driver and passenger
Setting Standards
Award-winning customer service.
Man and woman watching sunset while leaning on INFINITI vehicle

Making History From the Beginning

Not being defined by what everyone else does has led to many world firsts and innovations, from engines such as the VQ series, to driving assistance technology like Blind Spot Intervention and the Lane Departure Warning system.
We Began In
1989
World Firsts
8
Discover Our History
Closeup of INFINITI car logo badge

INFINITI Logo Story

Our badge represents the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

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Technology That Changes the Way You Feel

Engine technologies that leave you feeling exhilarated. Driver- assist technologies that ensure you feel protected. Indulgent technologies that anticipate your every need and leave you feeling a sense of enrichment on every drive.
Discover Our Technologies
INFINITI owner using centre console
Indulgent Details
Massaging seats and advanced climate control.
Interior view of INFINITI driver and passenger
Always Connected
INFINITI InTouch® infotainment system.
Overhead view of INFINITI car driving past cherry blossoms
Breathtaking Power
Confident performance from engine technology.
Side interior view of INFINITI driver
Total Control
Safety technologies help you respond faster.
Closeup of INFINITI car badge

A Passion for Design

Our daring designs were inspired by modern Japanese luxury and offer the perfect balance between beauty and utility. Discover how our passion for design creates vehicles that allow you to stand out from the crowd.
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Luxurious materials and Japanese craftsmanship ensure every journey is a sensory delight.

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Outstanding Customer Service

We gained recognition for our ground-breaking customer service soon after launching our first vehicle – we called it Total Ownership. We continue to set standards and create new ways to put our customers at the center of the experience.
Interior view of INFINITI QX80 family of passengers
Valet Service
Free pick up and return of your vehicle.
Corner of INFINITI car front grille
Premium Care
Maintenance plan comes with all new vehicles.
Girl taking water bottle from INFINITI car interior
Welcoming Spaces
From cabins to dealerships, it’s all about you.

Next Steps

Interior view of family in INFINITI car

Find INFINITI Near You

Visit your local website to explore the full breadth of what INFINITI offers near you.

Discover INFINITI Near Me
Owner walking to INFINITI QX80 luxury SUV

A New Way to Arrive

From technology that anticipates your every need, to interiors that offer a space where you can recharge and renew. Discover the INFINITI vehicle for your life.

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