What Drives Us

INFINITI QX50 from above with people walking beside it

Empower the Drive

We’re always pushing ourselves to explore the limits of potential, and we design cars to empower those who do the same. Technology to enhance your senses. Striking design that demands a response. Performance that makes you feel more alive and drives you to challenge the limits of possibility. Driving you forward. That’s what drives us.

Design

Powerful Elegance

INFINITI designs vehicles with powerful presence crafted by human hands.

Discover Our Design
Power & Performance

Power and Performance

Designed to exhilarate. Engineered to unleash. Driven to conquer the road ahead.

See How We Go Beyond
Empowering Technologies

Empowering Technologies

Total freedom demands total control. Our driver-centred technologies enhance your every sense.

Experience the Control
Human Connectivity

Human Connectivity

Our cabin technologies keep you in close touch with your world and navigate how you move through it.

Explore Your Possibilities
The Story of INFINITI

The Story of INFINITI

Endlessly Evolving

It started with a small collective of individuals driven by a single mission – to pursue infinite potential.

See Our History