What Drives Us

What Drives Us

From the very beginning, our vision was to build luxury experiences for those who dared to be different. We wanted to create a new relationship between the car and owner by designing human-centric vehicles and offering new standards in customer service, so our owners felt like honoured guests. It’s still what drives us today.

A gray INFINITI crossover parked in the mountains

Our Promise With Every INFINITI

Performance icon

Moments of Exhilaration

Responsive driving dynamics, pioneering engine design and 4WD systems that put you in control.
INFINITI steering wheel icon for technology

State of the Art Technology

Visionary technology that keeps you connected and safe, so you feel a sense of serenity on every drive.
INFINITI tire for design

Breathtaking Design

Daring designs inspired by modern Japanese luxury, which offer the perfect balance between beauty and utility.
INFINITI wrench for customer service

Outstanding Customer Service

Highly trained personnel, exceptional facilities and a strong hospitality ethic is part of our DNA.

We Create Better Vehicles Through Design and Technology

A Passion for Design
A Japanese creative person designing a part for the INFINITI vehicle

A Passion for Design

Discover how our passion for design creates objects of desire.
Discover how our passion for design creates objects of desire.
INFINITI IQ Technologies
Interior view of INFINITI IQ technologies

INFINITI IQ Technologies

Discover how we use technology to change the way you feel.
Discover how we use technology to change the way you feel.
INFINITI History
A clock showing the history of INFINITI

INFINITI History

Discover our achievements and world firsts since we began.
Discover our achievements and world firsts since we began.

INFINITI at a Glance

A few facts to tell you a bit more about us, from when we first began, to the values that we hold dear as a brand.

1989

The year INFINITI began

4 Design Studios

Atsugi-Shi, London, San Diego & Beijing

32 Years

Of world firsts and technological advances

3 Values

We are Human, Daring & Forward

A family leaving their blue INFINITI QX60

"Not something for everyone but everything to some"

 

INFINITI Team Leader, 1989

A Proud Moment
for Nissan

INFINITI launched in 1989, born out of a specialist group that had formed within Nissan Motor Corporation. The vision was to create a forward-thinking, human-centric brand that would re-imagine automotive luxury. The vehicles were aimed at people who dared to be different. They wouldn’t offer something for everyone, but they would be everything to some.

Explore INFINITI History
An old INFINITI sedan

Our Goals, Mission & Aims

Close-up view of the INFINITI logo

Always Looking Forward

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Back view of a blue INFINITI QX60 parked

Customer Satisfaction

We gained recognition for our ground-breaking customer service as far back as 1989. Setting new standards and offering Thoughtful Hospitality continues to be one of our main goals.
Side close-up view of a blue INFINITI SUV

The Pursuit of Luxury

Right from the beginning, our mission has been the pursuit of a new kind of automotive luxury, where a personal and rewarding experience is more important than the car alone.
Interior view of a man driving his INFINITI car

Human-First Design

We will continue to use our technological expertise to create world first innovations and convention-challenging ideas that put the customer at the center of the experience. We are human, daring and forward.

View Our Latest Vehicles

All Vehicles
2023 INFINITI Q50 Q50 2022 INFINITI Q60 Q60 2023 INFINITI QX50 QX50 2023 INFINITI QX55 QX55 2023 INFINITI QX60 QX60 2023 INFINITI QX80 QX80
Sedans & Coupes
2023 INFINITI Q50 Q50 2022 INFINITI Q60 Q60
Crossovers & SUVs
2023 INFINITI QX50 QX50 2023 INFINITI QX55 QX55 2023 INFINITI QX60 QX60 2023 INFINITI QX80 QX80

Continue Exploring

Interior view of the INFINITI steering wheel and touchscreen technologies

INFINITI IQ Technologies

On-board technologies ensure our vehicles offer exhilaration, tranquillity and the on-board safety systems will make you glad you’re in an INFINITI.
Front view of two INFINITI vehicles driving side by side

Our History

We set out to create a new kind of luxury automotive brand, one which was a perfect blend of power, performance and artistry. We’ve never strayed far from our roots.
Interior view of INFINITI's tan leather seats

Design

Powerful elegance is at the heart of our design philosophy. The inspiration may come from art or poetry but the execution is always powerful and purposeful.