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    What Drives Us

    What Drives Us

    We’re always pushing ourselves to explore the limits of potential, and we design cars to empower those who do the same. Technology to enhance your senses. Striking design that demands a response. Performance that makes you feel more alive and drives you to challenge the limits of possibility. Driving you forward. That’s what drives us.

    INFINITI QX50 from above with people walking beside it
    Design

    Powerful Elegance

    INFINITI designs vehicles with powerful presence crafted by human hands.

    Discover Our Design

    Power & Performance

    Power and Performance

    Designed to exhilarate. Engineered to unleash. Driven to conquer the road ahead.

    See How We Go Beyond

    Empowering Technologies

    ADVANCED TECHNOLOGY

    Total freedom demands total control. Our driver-centred technologies enhance your every sense.

    Experience the Control

    Human Connectivity

    Human Connectivity

    Our cabin technologies keep you in close touch with your world and navigate how you move through it.

    Explore Your Possibilities

    The Story of INFINITI

    The Story of INFINITI

    Endlessly Evolving

    It started with a small collective of individuals driven by a single mission – to pursue infinite potential.

    See Our History

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    2. What Drives Us
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    Defined by potential, not limits.

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