From the very beginning, our vision was to build luxury experiences for those who dared to be different. We wanted to create a new relationship between the car and owner by designing human-centric vehicles and offering new standards in customer service, so our owners felt like honoured guests. It’s still what drives us today.
A few facts to tell you a bit more about us, from when we first began, to the values that we hold dear as a brand.
"Not something for everyone but everything to some"
INFINITI Team Leader, 1989
INFINITI launched in 1989, born out of a specialist group that had formed within Nissan Motor Corporation. The vision was to create a forward-thinking, human-centric brand that would re-imagine automotive luxury. The vehicles were aimed at people who dared to be different. They wouldn’t offer something for everyone, but they would be everything to some.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
