What Drives Us
Empower the Drive
We’re always pushing ourselves to explore the limits of potential, and we design cars to empower those who do the same. Technology to enhance your senses. Striking design that demands a response. Performance that makes you feel more alive and drives you to challenge the limits of possibility. Driving you forward. That’s what drives us.
Powerful Elegance
INFINITI designs vehicles with powerful presence crafted by human hands.
Power and Performance
Designed to exhilarate. Engineered to unleash. Driven to conquer the road ahead.
Empowering Technologies
Total freedom demands total control. Our driver-centred technologies enhance your every sense.
Human Connectivity
Our cabin technologies keep you in close touch with your world and navigate how you move through it.
The Story of INFINITI
Endlessly Evolving
It started with a small collective of individuals driven by a single mission – to pursue infinite potential.
- INFINITI GLOBAL
- What Drives Us