INFINITI Brand
What Drives Us
Since we began, we’ve dared to be different and done things in our own way. We create vehicles for people with a similar mindset, who enjoy standing out from the crowd.
Our mission is to create better automotive experiences by challenging convention.
Our innovative and distinctive approach to design, technology and luxury, means our vehicles don’t follow trends, they create them.
If you want to stand out from the crowd and express your individuality, we’re here for you.
Our Promise With
Every INFINITI
We promise pioneering technology that anticipates your needs and keeps you safe at every turn. We promise stand-out designs that become tomorrow’s icons. We promise to continuously establish new benchmarks of automotive luxury. And lastly, we promise to look after you, so you feel honoured and valued.
INFINITI Logo Story
Our badge represents the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
A Passion for Design
Our daring designs were inspired by modern Japanese luxury and offer the perfect balance between beauty and utility. Discover how our passion for design creates vehicles that allow you to stand out from the crowd.
Next Steps
Find INFINITI Near You
Visit your local website to explore the full breadth of what INFINITI offers near you.
A New Way to Arrive
From technology that anticipates your every need, to interiors that offer a space where you can recharge and renew. Discover the INFINITI vehicle for your life.
