Our History

An elite group forms quietly within Nissan. Its purpose: to build a new division of performance luxury vehicles. One that would challenge the prevailing American and European luxury brands with more human-centric design.

Like that, INFINITI is born. With this development, a feeling of forward movement takes hold. To embody it, a badge is designed depicting two central lines stretching into the horizon.

INFINITI launches with 51 dealers in the United States. There are 2 available models: the spacious yet powerful Q45 sedan and the performance-oriented M30 coupe. With the debut of the INFINITI Total Ownership Experience®, we quickly gain recognition as leaders in customer satisfaction.

A thrilling new V6 engine family is introduced: the VQ series. Designed for optimal power, torque and fuel consumption, the VQ ranks as one of Ward’s 10 Best Engines for the next 14 years – an unrivalled achievement. This is the predecessor of the INFINITI Twin Turbo V6.

After a decade of growth, the INFINITI Owners Club is introduced as an addition to our Total Ownership Experience®. With it, owners get access to exclusive offers and exciting travel opportunities. Extending mobility beyond the driver’s seat.

Introducing a more intuitive way to reverse. Our RearView Monitor reveals a different perspective, using external cameras to bring what’s behind your vehicle into view on your in-dash display. 

Another year leads to greater progress in our connective technologies. With the advent of INFINITI Voice Recognition, you can take command of your vehicle’s settings without removing your hands from the wheel.

January sees an invigorating development. Our G35 Sport Sedan and Sport Coupe are ranked among Car and Driver’s Ten Best Cars. By November, INFINITI is the fastest growing luxury brand in the United States.

A brand new parking technology is unveiled: the world’s first Around View® Monitor[[27]]. Now you can access a virtual 360˚ view of your vehicle as you manoeuvre it. Enabling you to gauge each space with the total perspective.

We bring you the Lane Departure Prevention[[25]] system, an evolution of Lane Departure Warning. Beyond alerting you, it automatically compensates if it senses you are about to drift to a neighbouring lane, tapping selected brakes to ease you back into position. An industry first, from INFINITI.

For the 2011 Formula One season, INFINITI partners with the reigning F1 Champions, Red Bull Racing, to explore future technological collaborations. An exhilarating opportunity to deepen our performance thinking.

INFINITI reveals another world’s first technology. Our Backup Collision Intervention[[19]] detects what you might miss when you’re in reverse. If danger is imminent, the system warns you and engages the brakes, so you can embark in total control.

With the introduction of Direct Adaptive Steering®, INFINITI brings unprecedented precision to the wheel. It lets you filter unwanted vibration while tailoring your steering in an abundance of ways. A feature like no other driver technology to date.

INFINITI launches the inaugural Engineering Academy. A conduit for the brightest young engineers to realize their potential at the fore of automotive and F1 innovation.

After five years of collaboration with Red Bull Racing, INFINITI partners with Renault F1™ Team. A move that allows us to pursue new advancements in low-emission performance, building on technology like our Direct Response Hybrid® system.