INFINITI Q50 wins inaugural wards 10 Best User Experiences award
Franklin, Tenn. – INFINITI today announced that its Q50 sports saloon has been selected as a winner of Wards 10 Best User Experiences. In its inaugural year, the Wards 10 Best User Experiences (UX) awards are meant to highlight exceptionally advanced, intuitive and forward-thinking vehicle systems and interfaces designed to minimise distractions, prevent accidents and improve safety.
“It is a great honour to accept this award on behalf of INFINITI and all of the tireless work and care that has gone into developing the technologies featured in the Q50 sports sedan,” said Randy Parker, vice president INFINITI Americas. “We strive to push the envelope of not only vehicle technology, but also consumer tech integration in our products, and it is extremely rewarding to have this recognised not only by INFINITI owners, but also by independent industry experts.”
For its inaugural 10 Best UX awards, WardsAuto developed its own judging criteria, evaluating important user features such as how easily a vehicle’s systems connect with a smartphone, how intuitive controls are, the effectiveness of advanced driver assistance technologies and how the surface materials of interior components play into the user experience. Navigation system interfaces, smartphone app integration, streaming services for traffic, weather and music, system customization and overall value to the consumer were also analysed as key components of the awards.
The INFINITI Q50 sports saloon was chosen by WardsAuto for its unique blend of driver assist and safety systems, advanced in-dash user interfaces and systems and INFINITI InTouch™ telematics. Specific safety and driver assist features highlighted include Cross Traffic Alert, Predictive Forward Collision Warning, and Around View Monitor with Moving Object Detection.
The INFINITI InTouch™ telematics system is also praised as a forward-thinking example of in-car connectivity. Unlike conventional interfaces, the Q50 has not one but two touch-capacitive colour screens (LCD/VGA 8-inch upper and 7-inch lower), with intuitive hand-gesture screen operation that makes changing settings simple.
Along with the large dual screens, the INFINITI InTouch™ system is designed to effortlessly synchronise car and driver. Content and functions directed to the upper screen include the most frequently used applications, such as navigation maps while other content is directed to the lower display screen for easy access.
WardsAuto will present its 10 Best UX awards on October 4, at a ceremony taking place at the Suburban Collection Showplace in Novi, Mich.