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Learn about the RevealWe’ve always been different. What sets us apart is a belief that our drivers are more important to us than our cars. From vehicle design to customer service, we put you first. That’s why our symbol suggests we’re always looking ahead, anticipating your every need.
We’ve always pushed beyond the status quo. Our symbol conveys a feeling of forward motion.
A belief in the infinite possibilities of human ingenuity. A never-ending journey into the future.
“Our symbol embraces the principles we've always envisioned.”
Original INFINITI team member
An elite task force formed within Nissan led by Takeshi Oka and Bill Bruce. Called Horizon, their remit was to build a new type of performance luxury vehicle. A name was needed for the new venture, one that captured their pioneering spirit and forward-thinking attitude.
The Horizon team came up with the name INFINITI. The striking spelling was chosen because it was felt the four ‘I’s represented the lines on a road. And the fact that the name started and finished with the same letter gave it a never-ending quality that summarized our ambition.
Many people have their own theory about what our symbol represents. Some believe the inverted ‘V’ represents Mount Fuji, the largest mountain in Japan. Others see a mathematical symbol for infinity. The truth is, the symbol represents what our brand stands for.
“Once we saw the logo, it really embodied how we felt.”
Original INFINITI team member
Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.
Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.
Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.
Our very first vehicle, the Q45, had a badge which featured cloisonné detailing. This intricate technique was created using ribbons of metal laid on their side and paint added in between. It was proof that even the smallest detail was important to us, especially when it came to anticipating our customers’ needs.
the makers series
We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.
We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.
We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.
