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Learn about the RevealWe’ve always been different. What sets us apart is a belief that our drivers are more important to us than our cars. From vehicle design to customer service, we put you first. That’s why our symbol suggests we’re always looking ahead, anticipating your every need.
We’ve always pushed beyond the status quo. Our symbol conveys a feeling of forward motion.
A belief in the infinite possibilities of human ingenuity. A never-ending journey into the future.
“Our symbol embraces the principles we've always envisioned.”
Original INFINITI team member
Many people have their own theory about what our symbol represents. Some believe the inverted ‘V’ represents Mount Fuji, the largest mountain in Japan. Others see a mathematical symbol for infinity. The truth is, the symbol represents what our brand stands for.
“Once we saw the logo, it really embodied how we felt.”
Original INFINITI team member
Our very first vehicle, the Q45, had a badge which featured cloisonné detailing. This intricate technique was created using ribbons of metal laid on their side and paint added in between. It was proof that even the smallest detail was important to us, especially when it came to anticipating our customers’ needs.