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2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60 2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2022 INFINITI QX60 All-New QX60 2021 INFINITI QX80 QX80
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    Making Our Marque

    MAKING OUR MARQUE

    We’ve always been different. What sets us apart is a belief that our drivers are more important to us than our cars. From vehicle design to customer service, we put you first. That’s why our symbol suggests we’re always looking ahead, anticipating your every need.

    • The Infinite Road
    • THE STORY BEHING THE SYMBOL
    • The Symbol becomes our marque

    THE INFINITE ROAD

    We’ve always pushed beyond the status quo. Our symbol conveys a feeling of forward motion.
    A belief in the infinite possibilities of human ingenuity. A never-ending journey into the future.

    INFINITI logo on the rear of a red vehicle

    “Our symbol embraces the principles we've always envisioned.”

    Original INFINITI team member

    Man loading a bicycle onto an INFINITI vehicle.

    HUMAN-CENTRIC

    Our vehicles must always address people’s true needs. We use design and technology to make every journey exhilarating, convenient and safe.
    A woman driving in her INFINITI vehicle

    REDEFINING LUXURY

    We challenge conventional thinking. We redefine what automotive luxury means by focusing on simplicity, craftsmanship and space.
    A little kid pulling the handle on a blue INFINITI SUV

    FORWARD-THINKING

    INFINITI is built on a promise to put the customer first. We’re always looking ahead, trying to anticipate your every need – not just on the road, but in life.

    A DARING SPIRIT SINCE 1989

    INFINITI's founding members, Takashi Oka and Bill Bruce

    IT BEGAN WITH A TEAM

    An elite task force formed within Nissan led by Takeshi Oka and Bill Bruce. Called Horizon, their remit was to build a new type of performance luxury vehicle. A name was needed for the new venture, one that captured their pioneering spirit and forward-thinking attitude.

    THE UNIQUE SPELLING

    The Horizon team came up with the name INFINITI. The striking spelling was chosen because it was felt the four ‘I’s represented the lines on a road. And the fact that the name started and finished with the same letter gave it a never-ending quality that summarized our ambition.

    INFINITI brand on black background

    THE STORY BEHIND THE SYMBOL

    Many people have their own theory about what our symbol represents. Some believe the inverted ‘V’ represents Mount Fuji, the largest mountain in Japan. Others see a mathematical symbol for infinity. The truth is, the symbol represents what our brand stands for.

    A paintbrush drawing the inverted

    “Once we saw the logo, it really embodied how we felt.”

    Original INFINITI team member

    The INFINITI logo in silver

    THE SYMBOL BECOMES OUR MARQUE

    Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.

    Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.

    Once we had our symbol, we developed a badge to adorn our vehicles. We were inspired by the Japanese concept of ‘Ma’. The result was a design which was elegant and simple, yet delivered warmth and forged a human connection.

    • EXPLORE DESIGN
    The INFINITI logo with cloisonné detailing

    INSPIRED BY JAPANESE ARTISANS

    Our very first vehicle, the Q45, had a badge which featured cloisonné detailing. This intricate technique was created using ribbons of metal laid on their side and paint added in between. It was proof that even the smallest detail was important to us, especially when it came to anticipating our customers’ needs.

    The INFINITI logo with cloisonné detailing on a black background

    OUR MARQUE OVER THE YEARS

    The INFINITI logo on a double-arch grille design

    DRAMATIC FRONT GRILLE

    The legendary FX series featured the INFINITI marque on a double-arch grille design, influenced by Japanese bridges.

    The INFINITI QX55 rear trunk opening marque

    TRUNK OPENING DETAIL

    The QX55 is our latest performance-inspired coupe. At the rear, the INFINITI marque also doubles as a discreet way to open the trunk.

    The INFINITI Q INSPIRATION concept with a 3D logo marque

    AN EXPRESSION OF ENERGY

    The Q INSPIRATION Concept from 2019 had a unique 3D INFINITI marque set into a textured front grille.

    The INFINITI QX60 logo on the Japanese signature grille

    JAPANESE ORIGAMI INFLUENCE

    The QX60, launched in 2022, has the marque set into the signature grille. The mesh design was influenced by Japanese Origami.

    An INFINITI Japanese craftsman inspecting his work

    ELEGANCE AND SIMPLICITY

    the makers series

    We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.

    We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.

    We’ve long been inspired by traditional Japanese design and crafts. In ‘The Makers’ series we follow a selected group of creators from whom we draw inspiration. Find out how they’re embracing new materials and techniques to redefine traditional crafts and architecture.

    • Discover the series

    View our latest vehicles

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    2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60 2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2022 INFINITI QX60 All-New QX60 2021 INFINITI QX80 QX80
    Sedans & Coupes
    2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60
    Crossovers & SUVs
    2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2022 INFINITI QX60 All-New QX60 2021 INFINITI QX80 QX80

    Continue Exploring

    Hands on steering wheel in the 2022 INFINITI.

    WHAT DRIVES US

    From the very beginning, we had a vision – whatever we did, from vehicle design to customer service, we would always put you first.
    • EXPLORE WHAT DRIVES US
    Interior view of the INFINITI steering wheel and touchscreen technologies

    INFINITI IQ TECHNOLOGIES

    On-board technologies ensure our vehicles offer exhilaration, tranquillity and the on-board safety systems will make you glad you’re in an INFINITI.
    • EXPLORE TECHNOLOGIES
    Interior view of INFINITI's tan leather seats

    DESIGN

    Powerful elegance is at the heart of our design philosophy. The inspiration may come from art or poetry but the execution is always powerful and purposeful.
    • EXPLORE DESIGN
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