We believe in pulling together seemingly contrasting elements into a harmonious duality. Powerful elegance is at the heart of this philosophy. The inspiration may come from art or poetry but the execution is always powerful and purposeful.
"We're artisan yet technical, nuanced but bold. We have a romantic – yet powerful – view of the automobile. This is how we make strong objects of desire."
Alfonso Albaisa, Executive Design Director, INFINITI
Designed To Perform
The power within expressed by the contours of its body, every INFINITI is a statement. On style. On performance. On designing a car in perfect harmony. The silhouette to the stance. The stance to the tires. The tires to the road to the commanding performance announced on your drive ahead.
Advanced Human Artistry
Every design selection has been carefully curated to create a warm and inviting atmosphere. Tailored to brilliance, the artist’s virtuosity is evident in every lovely shape, and inspiring detail and magnificent material.
Memorable at first glance. Each aspect of INFINITI design is exceptional. From the focused human eye headlights, to the double-arch grille, to crescent cut pillar and the silhouette, every gesture is unmistakably INFINITI.
Winner of Ritvo Design & Elegance Award
The 2015 Q50 received the Ritvo Design & Elegance award which recognizes the very best in automotive design. Since its introduction in 2013, the Q50 has been recognized with a number of awards for styling, performance and technology leadership.