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2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60 2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2023 INFINITI QX60 QX60 2021 INFINITI QX80 QX80
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    Design

    DESIGN

    Right from the start, we knew our target audience were confident and independent thinkers. This fitted perfectly with our vision of creating designs that were daring, human and progressive.

    • Meet the Makers
    • Design Influences
    • Concept Cars
    A Japanese architect looking at a circular weaving he created

    MEET THE MAKERS

    CREATIVE PEOPLE OF JAPAN

    Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

    Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

    Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

    • DISCOVER THE SERIES

    INSPIRED BY OUR JAPANESE DNA


    “The work of japanese artisans who produce extaordinary products with care, dedication, and painstaking precision serve as an inspiration for us.”

     

    Taisuke Nakamura. Head of INFINITI Global Design 


    INFINITI QX80 grille

    FRONT GRILLE

    THE CONCEPT OF MA

    INFINITI embraces the Japanese concept of ma: designs have a sense of minimalism, enriched with intricate elements that deliver warmth, stir emotions and forge a human connection. Our front grille design is a perfect example: inspired by origami, the intricate pattern looks like waves on a lake.

    SEATS & INTERIOR DETAILS

    THE PRACTICE OF MITATE

    Mitate (pronounced "mee-ta-teh") is the practice of curating materials and assembling them in a way that elevates the final product.  Our team source samples of wood, leather, metal and even thread to find the most appealing and luxurious combinations. An illustration of this is our zero-gravity seats with quilted diamond stitching.

    INFINITI interior tan leather seats
    INFINITI interior leather and metal design

    WOOD TRIM

    THE PRACTICE OF SHITATE

    In Japanese, shitate ("shee-ta-teh") is the way materials are prepared, shaped and crafted to bring out their best qualities. When we were developing our interior wood trims, rather than hiding it, we retained the natural, open-pore quality, to give the designs a sense of authenticity.

    DESIGNED FOR HUMANS BY HUMANS

    HUMAN-CENTRIC VEHICLES

    We’ve never lost sight of the fact that our designs must address people’s true needs. We don’t use technology for technology's sake or embellish with unnecessary clutter. We design human-centric vehicles that create a stronger relationship between the car and owner.

    INFINITI interior light gray seats, steering wheel, and touchscreen

    RE-THINKING WHAT MAKES A CAR, A CAR

    The world’s mobility needs are changing. We need to find cleaner, cheaper ways to propel ourselves from A to B. At INFINITI, we see it as an opportunity to re-think what makes a car, a car. We’re not just designing new electric vehicles, we’re completely reimagining them, putting the driver at the center of everything we do. Our EVs are coming.Watch this space.

    QS INSPIRATION
    INFINITI QS Inspiration sports sedan

    QS INSPIRATION

    The sports sedan of the electrified era.
    The sports sedan of the electrified era.
    QX INSPIRATION
    INFINITI QX Inspiration electric future

    QX INSPIRATION

    The dawn of INFINITI’s electrified future.
    The dawn of INFINITI’s electrified future.
    PROTOTYPE 10
    INFINITI Prototype 10

    PROTOTYPE 10

    The spirit of a speedster with the power of electrification.
    The spirit of a speedster with the power of electrification.
    Q INSPIRATION
    Q Inspiration interior

    Q INSPIRATION

    Engineered for the future.
    Engineered for the future.
    QX SPORT INSPIRATION
    QX Sport Inspiration vehicle

    QX SPORT INSPIRATION

    Challenging the status quo.
    Challenging the status quo.

    View Our Latest Vehicles

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    All Vehicles
    2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60 2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2023 INFINITI QX60 QX60 2021 INFINITI QX80 QX80
    Sedans & Coupes
    2021 INFINITI Q50 Q50 2021 INFINITI Q60 Q60
    Crossovers & SUVs
    2021 INFINITI QX50 QX50 2022 INFINITI QX55 QX55 2023 INFINITI QX60 QX60 2021 INFINITI QX80 QX80

    Continue exploring

    Hands on steering wheel in the 2022 INFINITI.

    WHAT DRIVES US

    From the very beginning, we had a vision – whatever we did, from vehicle design to customer service, we would always put you first.
    • EXPLORE WHAT DRIVES US
    Interior view of the INFINITI steering wheel and touchscreen technologies

    INFINITI IQ TECHNOLOGIES

    On-board technologies ensure our vehicles offer exhilaration, tranquillity and the on-board safety systems will make you glad you’re in an INFINITI.
    • EXPLORE TECHNOLOGIES
    Infinite road with snowy mountains in the background

    MAKING OUR MARQUE

    Discover the story behind our brand symbol. Find out what it means and how it’s a visual representation of everything we stand for as a company.
    • EXPLORE MAKING OUR MARQUE
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