Design

Pushing Boundaries and Stirring Emotion

We create bold, iconic designs that are influenced by our Japanese roots.

Daring to do what others don’t is deep in our DNA, 
 and that includes our approach to design. 
 By challenging convention, our vehicles influence and shape the automotive segment.
 The vehicles we design become icons, for people who want to stand out from the crowd.

Inspired by Our Japanese Heritage

FRONT GRILLE

The Concept of Ma

INFINITI embraces the design philosophy of ma – our vehicles have a sense of minimalism enriched with intricate elements. A perfect example is the front grille on the QX80. It was inspired by the upright shapes of a bamboo forest, and hints at the powerful, commanding driving experience to come.

Explore the QX80

SEATS & INTERIOR DETAILS

The Practice of Mitate

Mitate (pronounced "mee-ta-teh") is the practice of curating materials and assembling them in a way that elevates the final product. Our team source samples of wood, leather, metal and even thread to find the most appealing and luxurious combinations. An illustration of this is our zero-gravity seats with quilted diamond stitching.

Explore the QX60

Wood Trim

The Practice of Shitate

In Japanese, shitate ("shee-ta-teh") is the way materials are prepared, shaped and crafted to bring out their best qualities. When we were developing our interior wood trims, rather than hiding it, we retained the natural, open-pore quality, to give the cabin a sense of authenticity.

Explore the QX55

Concept Vehicles

Re-Thinking What Makes a Car, a Car

The world’s mobility needs are changing. We see it as an opportunity to re-imagine what makes a car, a car, but always putting the driver at the center of everything we do, like our first all-electric car sedan, the Vision Qe.

Explore INFINITI Concept Vehicles

Vision Qe

A vision of INFINITI’s electric future.

Qs Inspiration

The sports sedan completely reimagined.

QX Inspiration

The dawn of INFINITI’s electrified future.

Prototype 10

he spirit of a speedster, but electrified.

Q Inspiration

Engineered for the future.

QX Sport Inspiration

Challenging the status quo.

Design Stories

We’ve never lost sight of the fact that everything we design must address people’s true needs. Our human-centric vehicles create a stronger relationship between the car and owner. Discover more about INFINITI design through our collection of curated stories.

Makers Series Soundbite

Listen to The Makers of QX80

The Makers video series highlights creators reshaping traditional craft. In Episode 4, Aerodynamics Engineer Takuma Kadotani reveals how his innovations gave our new luxury SUV its sleek, cutting-edge design.